Lobby Signage
If you want to be successful, Look Successful!
North Texas' (DFW's) Largest Custom Sign Builder
What Types of Lobby Signs Are There?
Since 1979, American Sign Association has been building lobby signs and reception area signage. We know the first impression you give a customer sets the basis for your relationship with them.
Make your first impression a good one!
Lobby signs come in several basic varieties:
- Basic — Routed or Formed Plastic Letters
- Good — Aluminum / Stainless Letters, or Glass-Backed Signs
- The BEST — Diamondcast™ Lighted Individual Letters and Plaques
You can also combine types depending on what you want your logo to communicate. As always, we recommend visiting our Showroom to see everything first-hand. Our Sign Consultants will help you choose the right type and get pricing to you right away.
Combining Sign Types
These options are not exclusive. For example, we can fabricate a lighted logo, with stainless steel letters beneath, formed plastic letters layered above, all on a painted aluminum back panel shaped to your sign.
The sky is the limit! Your Sign Expert will help determine the best solution for you.
Guaranteed Lowest Price
American Sign Association™ guarantees that our price will be the lowest price you can obtain on the product(s) described on this website now or anytime during the next 90 days.
If you are offered a lower price by someone else, we will match that price PLUS give you 10% of the difference.
The BEST — Diamondcast™ Lighted Individual Letters and Plaques
If you want to be successful, Look Successful!
These new-style lobby signs, which we manufacture, encapsulate LEDs in solid plastic so the entire lighted sign can be as thin as 1 1/8"—a dramatic improvement over older reception signage.
Traditional lighted lobby signs had to be very thick (cumbersome and potentially hazardous) or showed “hot spots” where points of light were visible. The old way looked bad. The new way is fantastic!
Seeing is believing. We strongly encourage you to visit our Showroom to see it first-hand—it’s too important to judge from a photo.
Perfect for any business that wants to create a positive, lasting first impression:
Doctors’ OfficesDental Offices
Business Offices
Manufacturing Facilities
Sports Facilities
Exhibits & Trade Shows
& more!
Basic — Routed Plastic Letters
Routed plastic letters are available in thicknesses from 1/8" to 1". Letters are CNC-routed or laser-cut from your artwork for precise, consistent results, then finished for a clean edge.
Precisely cut with straight lines and consistent arcs
Exactly matched to production drawings
Durable, attractive finish
Fast turnarounds are available.
Standard Plastic Letter Colors (custom colors available)
Plastic Letter Mounting Options
Basic — Formed Plastic Letters
Formed plastic letters are a durable, economical way to get a professional look—great for commercial, industrial, and office environments (less ideal for retail).
Available in many styles and colors, with sizes from 2" to 72" (larger custom sizes available). Benefits include:
UV-stable & fade-resistant
31 standard pigmented colors (plus custom finishes using our SignLux™ paint system)
Greater depth than routed (flat-cut) letters without the weight
Flat-front or rounded-edge options
Lifetime Guarantee
Fast turnaround times are available.
Standard Formed Plastic Letter Colors (custom colors available)
Formed Plastic Letter Mounting Options
Your Sign Expert will recommend the best installation method for your sign.
Aluminum or Stainless Letters — Good
Add a Backer Panel and Improve Even the Best
The trouble with all individual letters is that the wall behind them can detract from the appearance of the sign.
If the wall is textured unevenly, the letters will be mounted unevenly. Or, if the color that you want for the sign blends in with the wall you are attaching it to then you need something to separate the logo from the wall behind it.
If you frame the sign with an aluminium panel, either rectangular or cut to the shape of the sign, you can dramatically improve the overall appearance.
The panel can be painted, or even be brushed aluminium.
It looks even better if it is backlighted.
But it looks Best if it is both front and back lighted (see Diamondcast™ above.)
Glass Signs - Good - and a different look
Sometimes individual letters aren't the best for your business.
In these cases, a glass sign works very well. By custom forming the glass and adding decorative "barrel" standoffs we can create a beautiful sign for the lobby or entrance of any business.
- The edges are polished,
- The panel can have color, or clear (transparent), frosted, etc.
- Lettering can be flat or raised,
- Supports can have many different shapes and colors,
- Literally hundreds of different options!
Ask your Representative for some recommendations that fit your business and with your logo!



